Was there a trigger that pushed you to start Bold Foods?
The idea for the unconventional burgers came to us last year. A certain dissatisfaction with the supply of food available in Germany and the insufficient product range for a conscious and sustainable diet were certainly one of the main drivers here.
With Bold Foods we close this gap and offer a tasty alternative for the meat and soybean market, which we have personally missed so far.
Starting a start-up costs a lot of energy. What drives you every day?
I am driven by the fundamental objective Bold Foods to create real and tasty alternatives to meat products as well as a nutritious food range, which protects the environment and to make them available everywhere.
Why is Bold Foods more than haptic products?
Bold Foods is a lifestyle because it is about our future. It's not just about how this future tastes, but also about living a lifestyle.
Bold Foods represents a new generation of food companies. We are cheeky and dare to communicate strong messages - without taking ourselves too seriously and with the right amount of fun. This philosophy is also reflected in our customers, who are open to new ideas and want to put a sign with their diet. Our motto: Be BOLD, dare to change the world with your diet.
Why is it so important in our society today to find an alternative to meat?
As a counter-question - why is it so important in today's society to find alternatives for coal-fired power plants? Or alternatives to plastic packaging? Both have a direct negative effect on our environment and thus on us! These effects are already known to us. When we talk about meat consumption, we often discover many exciting facts that are not yet found in general knowledge.
We know that the number of the world's population is rising steadily. By the end of October 2018, we were c. 7.5 billion people and by 2050 we will be growing to c. 9.7 billion people. That means a total of about 2.2 billion more people than today. Already, we have significant problems to meet the growing demand for protein-containing foods while protecting the planet. This is mainly because one of the main protein sources is meat.
For meat to land on our plates, we have to provide the animals with food, among other things. As an example, the production of 1 kg of beef meat requires 8 kg of feed and 15,000 liters of water. In addition, unfortunately, cattle emit many greenhouse gas emissions - a disaster for our planet. With one kilo of beef, a total of 35 kg is released into the atmosphere. But not only cattle are the problem, because many animals have a bad life cycle assessment and consume next to water and greenhouse gases a lot of food. In contrast to insects, which can go into resource-saving processing and convince in terms of efficiency in feed, water and low emissions of greenhouse gas.
Today in Germany alone 60% of all agricultural land is used for animal feed- an insane percentage. The global dimension, however, is a blatant one. A staggering 80% of the total agricultural area is used for animal feed.
In the face of the growing world population, that means that we do not have enough usable land to feed enough livestock. This also means that as meat consumption increases with the growing population, we need to make more areas available. This can only happen in the form of deforestation.
So, we have to ask unpleasant questions. What does it mean to create more arable land? What does that mean for the climate of the earth? Will we have enough forest to regulate the climate, to oxygenate ourselves and conserve biodiversity?
What is your personal vision for Bold Foods?
Unlike some competitors, Bold Foods has a clear European DNA, which I am proud of. My vision is to establish Bold Foods as the leading European player for alternative protein sources in the consumer retail segment. I want to convince more people that alternative protein sources like insects taste delicious and are good for us and our planet.